Free apps have always outnumbered the paid ones when it comes to sales and number of download in app or playstore. Mostly people ask how these make money. You must have asked the same question to yourself as well.
Didn’t get the right answer for it? Don’t worry this blog from team B2C is here to provide the perfect answer and strategies that can help you to rule the app market like king.
But before we move on to that let us tell you according Techcrunch “Apps boom has ended yet (and it won’t)”. Even according to a recent study the percentage of paid apps has decreased from 38% from 76%. The mobile app market has still potential to earn billion of dollars. So if you think free apps are not so profitable then let us tell you that 98% of worldwide revenues come from free apps on store. And you need to think more about monetization strategy.
Tech Crunch also claims that more than 90 percent of apps in the market are free and revenues from apps those who charge for download is expected to go down in upcoming years.
If you want to learn how to monetize your app without ads or how do apps make money then you are at the right place. But before on here are some differences between free and paid Apps that you must know.
Let’s start
Free Apps |
Paid Apps |
These obviously attract a more targeted audience which results in engagement and downloads. |
These apps will have slightly lower downloads as you would be lose potential customers because some might not be willing to pay. |
Multiple Monetization possibilities in the future |
Limited monetization- yearly and monthly fees |
They help in building brand awareness in the minds of the targeted audience. |
Even with great reviews and ratings, people are less likely to purchase an app. |
These are less expensive as these are not paid ones. |
The development and designing of paid apps are generally high. |
So you can see there are a lot of different ways to make money with app development but what are the options here? How do people make money from apps in these ways?
In nutshell, free apps make money by following these strategies discussed by our team of experts:
There are mainly 4 types of ads that are displayed by app owners for monetization. But as an app owner, you need to find out whether the target users are finding these ads entertaining or they are blocking them.
How to choose the best monetization method for your app?
Final Words
With so many app monetization models discussed above to make money, it is important to note that each model has its own benefits and drawbacks to give while monetization of the app. However, trying these tactics and analyzing your competitor’s next move can help to make the most of your mobile app.
So before you began with a reliable mobile app development company, you should take app structure and target audience into consideration while choosing a monetization strategy.
Having any queries related to app monetization? Let’s discuss over a cup of coffee or tea as you like with our experts or reach out to us at info@b2cinfosolutions.com.