Success Mantra

Situation

Team B2C was engaged in the development of website for Success Mantra which is a premium institute in India for crash courses or entrance coaching. B2C Team started the development from scratch to develop the website after understanding the current business challenges and target audiences. Success Mantra wanted to grow their online presence and get their website developed too. The objective is to boost their online presence when people searches for crash courses or entrance coaching in Hotel Management, CAT, DU LLB, BJMC, BBA, AILET etc. B2C Info solutions developed the website for Success Mantra and also set up a Social Media pages along with associated campaigns to increase the online presence and enroll best candidates from all over the country. We also took charge of handling the Digital Marketing for them.

Challenge

We started analyzing different platforms for creating the website and the designing part of Success Mantras for both the websites. The First challenge which we came across is the creation of modules for the students. We need to create online Assessments for the students as part of their modules. The second challenge was to manage the backend data since there was a bulk of data which needs to be integrated. Due to rapidly increasing huge amount of data, it has become difficult to store the data properly and also retrieval has become difficult because of the huge amount of data. The most important challenge was to integrate the payment gateway with the website for enrolling as students for all those provided courses.

Other than the website, In Digital Marketing the major challenge was to come up with some leads or enquiries related to courses every day.

Solution

Our Experts created a highly customizable responsive website for success mantra. We created 2 websites https://www.successmantra.in and https://www.successmantra.com after extensive research with SEO Elements built in to rank on the extensive keywords which are specifically chosen for them.

The Better Links approach included a number of components to establish Expertise, Authority and Trustworthiness (E.A.T), elements that are mandatory to getting found online. Some of the tactics were:

  • Designing a responsive, engaging website.

  • Developing rich and relevant content.

  • Incorporating relevant and dynamic SEO elements.

Our Team is also handling their complete digital marketing from past 5 years with respect to Social Media Accounts, Google Adwords Account and other marketing stuff as well.

Result

We created the full fledged custom and tailor made responsive website.

Complete keyword discovery prior to website launch

Selected a mix of critical keywords, high traffic keywords, and long-tail keywords

We came up with student’s enquiries every day from past 5 years as the result of branding and digital marketing specifically in delhi.

B2C Info Solutions maintenance team also monitors ongoing performance in the long-term to prevent issues from occurring in the future from many years.

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